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    May 05, 2024  
2022-2023 Catalogue 
    
2022-2023 Catalogue [ARCHIVED CATALOG]

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BUS 407 - Consumer Behavior (3)


UG

A study of consumer purchasing behavior with emphasis on psychological and social influences. Specific topics include consumer decision processes and behavior; cultural, social, personal, and family influences; individual differences; and psychological processes. Audits Not Allowed
Type of PRE-REQ BUS 320  Previous Enrollment Required
Offering Terms Spring Only



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