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May 07, 2024
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COM 360 - Integrated Marketing Communications (3)
UG
This course will help students understand key concepts and methods in marketing communications in both traditional and digital media, and how communications strategies are used for many different types or organizations. Topics include advertising, direct marketing, social media, branding, promotion and public relations, and how these are concurrently used toward a total communication effort. Audits Not Allowed
Yearly Cycle Odd Years Only
Offering Terms Spring Only
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