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    Apr 30, 2024  
2022-2023 Catalogue 
    
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2022-2023 Catalogue [ARCHIVED CATALOG]

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BHA 411 - Healthcare Marketing (3)

UG

An overview of the power of marketing in meeting the organizational challenges in today’s complex health care environment, particularly managed care. This course explores the art and science of how individuals make health care purchasing choices, and the response necessary to gain market share. Audits Not Allowed


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