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May 01, 2024
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HMT 400 - Hospitality Marketing (3)
UG
This course introduces the principles and procedures for managing marketing efforts for hospitality and service-based organizations. It provides a base of knowledge for the uniqueness of the service industry and the effects of marketing efforts on service quality and operational integration. Topics include concepts such as marketing foundations, environmental scanning, marketing plans, consumer behavior, service operations integration, product development, STP, and value propositions. Audits Not Allowed
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