Bachelor of Science in Business Administration - Business Analytics Concentration
The Bachelor of Science in Business Administration (BSBA) with a concentration in Business Analytics prepares students to become data-informed decision-makers in today’s dynamic business environment. Combining a strong foundation in core business principles with specialized training in data analysis, statistical modeling, and data visualization, this program equips students to turn data into actionable insights that drive organizational success.
Students will learn to apply analytical techniques and tools-such as Excel, SQL, Python, and data visualization software-to solve real-world business problems across disciplines like marketing, finance, operations, and strategic management. Through a hands-on, applied curriculum, students will develop critical thinking, communication, and problem-solving skills needed to succeed in data-driven roles.
The program emphasizes ethical decision-making, data stewardship, and the strategic use of data in shaping competitive advantage. Students will also explore the role of analytics in digital transformation, customer intelligence, and operational efficiency.
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