Bachelor of Science in Business Administration - Sales Management Concentration
The Bachelor of Science in Business Administration (BSBA) with a concentration in Sales Management is designed to prepare students for dynamic careers in professional selling, sales leadership, and customer relationship management. In today’s competitive marketplace, organizations rely on skilled sales professionals to drive growth, build strategic partnerships, and deliver customer value - making sales leadership a cornerstone of business success.
This program blends foundational business knowledge with specialized coursework in personal selling, sales strategy, negotiation, and salesforce management. Students develop a deep understanding of the sales process, customer psychology, and the use of data and technology in managing sales performance. Emphasis is placed on ethical sales practices, effective communication, and long-term client relationship development.
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