Bachelor of Science in Business Administration - Digital Marketing Concentration
The Bachelor of Science in Business Administration (BSBA) with a concentration in Digital Marketing equips students with the strategic, creative, and analytical skills required to thrive in today’s rapidly evolving digital marketplace. This program combines a strong foundation in core business principles with focused study in online marketing strategies, social media engagement, content creation, data analytics, and digital advertising.
Students learn to design and implement digital marketing campaigns that reach target audiences, build brand loyalty, and drive measurable results. The curriculum explores topics such as search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, influencer marketing, and the ethical use of consumer data.
