Bachelor of Science in Business Administration - Fashion Business Concentration
The Bachelor of Science in Business Administration (BSBA) with a concentration in Fashion Business prepares students for leadership and entrepreneurial roles within the global fashion industry. This interdisciplinary program blends core business education with specialized knowledge of the fashion marketplace, offering students a unique combination of creative insight and business acumen.
Students gain a comprehensive understanding of fashion marketing, merchandising, retail management, supply chain logistics, brand development, and consumer behavior. Through coursework, case studies, and real-world projects, students explore how trends, culture, sustainability, and technology shape the fashion industry. The curriculum is designed to develop strategic thinkers who can navigate both the artistic and commercial sides of fashion.
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